HART : LDN Home Décor is the latest contemporary store for home décor online, specialising in Australian designed products.
The store was founded by Tiffany Jade Benn back in August 2014. She has always had a huge interest in interiors and contemporary design, and her most recent project was a full renovation of a Victorian terrace in Darlinghurst.
Whilst renovating her own homes she was always looking buy home décor online due to her busy lifestyle.
Tiffany built the store up from her dining room table from August 2014 and launched at the end of February 2015 with 300 home decorating products. The growth of the store has been going at breakneck speed since then. She now stocks well over 1,500 products and this is increasing everyday as she discovers more amazing Australian home décor products.
Through the store she enables many small Australian designers to get their products out to a much wider audience. Also, the site is an easily found marketplace for customers. Gone are the days of trawling Instagram to find interesting and original home décor online – you can now discover them all in one spot and many with free shipping. She is working to have 100% of the products free shipping within the coming months.
Tiffany’s mission for the store is to make it the number 1 marketplace for Australian designed home décor products, with her eventual goal to be able to ship the products to a worldwide audience. She believes the design talent we have in this country absolutely rivals international competition.
One of the parts of the website Tiffany is particularly proud of is the “Hamlet”. This started off essentially as a blog but has grown to an interactive area where customers can come to find lashings of interiors inspiration & ideas, twice weekly mood boards, videos, competitions & giveaways plus listen along to HART : LDN’s very own Spotify playlist!
The current monthly competition running on Instagram is #WeHartYourStyle. Followers hashtags photos of their interiors style and these are published on the website too – the response has been absolutely amazing and the standard of entries is outstanding, making it very hard to pick a winner each month! Come and join in!